Sage Homes

Real Estate

A Leader in Providing New Affordable Housing Across the UK

Sage Homes was formed to address the UK housing crisis by investing private capital to provide new build affordable housing.
Today, through Regis partnership with Blackstone, Sage is the largest provider of affordable housing across the UK.

Opportunity

The UK suffers from a severe shortage of new housing, particularly affordable housing. Regis identified this need and potential opportunity and formed Sage Homes as a Registered Provider of affordable housing in 2017. Sage, in partnership with government, Local Authorities and major UK house builders, established a high-quality platform that enabled it to deliver new affordable housing across the UK at scale.

Regis identified the opportunity to bring best practices from private housing investment to operate in a regulated environment. Sage achieved success through:

  • Establishing large-scale relationships with all major UK house builders to invest capital at scale to deliver new housing
  • Putting processes and structures in place to ensure we deliver high-quality housing
  • Focusing on the resident experience to ensure our customers had a good process moving in and strong, responsive ongoing property management
  • Forming a proactive resident engagement program to support their ability to pay their rents, resulting in low tenant turnover and high rent collection 
  • Creating new financing structures to increase liquidity at a low cost, further supporting affordable housing investment

Sage has committed to deliver over 23,000 homes across the UK, significantly increasing access to affordable housing and establishing a blueprint for success in a sector crucial to the nation's well-being.